From Strategy To Advocacy: A Conversation With Esther Ijewere

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In today’s discussion, we are honored to have the opportunity to engage with Esther Ijewere, a highly esteemed media strategist and an ardent champion of women’s rights. Drawing from her wealth of experience in the media industry and her unyielding dedication to advancing the cause of women, Esther has played a pivotal role in establishing platforms that amplify the voices and narratives of women. Through this comprehensive conversation, our goal is to offer profound insights into the influential confluence of media strategy and the pursuit of women’s rights, as illuminated by the exemplary advocacy of Esther Ijewere.


Who Is Esther Ijewere?


Esther Ijewere is a renowned media strategist, entrepreneur, author, and advocate for women’s rights. She is the founder of Women of Rubies, a platform dedicated to empowering and celebrating women’s achievements. Esther’s work spans various media platforms, including print, online, and television, where she uses her expertise to amplify the voices of women and advocate for gender equality.


Can You Share Your Journey Of Becoming A Media Strategist?


My journey to becoming a media strategist began with a passion for storytelling and a keen interest in media dynamics. I started by honing my skills in communication and media studies, which provided me with a solid foundation. Over the years, I gained hands-on experience working in various media organizations, where I learned the intricacies of media planning, content creation, and audience engagement. Through continuous learning and adaptability, I evolved into a media strategist, leveraging my expertise to help individuals and organizations effectively communicate their messages to their target audiences.


How Do You Balance Your Career As A Media Strategist And Your Company, Women Of Rubies?


Balancing my career as a media strategist and running Women of Rubies has been a journey of careful prioritization and time management. I prioritize tasks based on their urgency and importance, ensuring that I allocate sufficient time to both my professional commitments and the operations of Women of Rubies. Additionally, I have a dedicated team that supports me in executing various initiatives, allowing me to delegate tasks and focus on strategic decision-making. 

How Do You Measure The Effectiveness Of And Best Practices For Managing A Media Campaign?


The effectiveness of a media campaign can be measured through key performance indicators (KPIs) such as reach, engagement, conversions, and return on investment (ROI). Best practices for managing a media campaign involve meticulous planning, audience segmentation, compelling storytelling, and continuous monitoring and optimization. By analyzing metrics and insights, we can gauge the campaign’s performance and make data-driven decisions to optimize its effectiveness. 


In What Way Is Africa’s Media Lacking And What Are The Things You Think Can Change The Status Quo?


Africa’s media landscape faces challenges such as limited access to resources, censorship, and lack of diversity in representation. To address these issues, we need to prioritize investments in media infrastructure, foster freedom of expression, and promote diversity and inclusion in media content. Additionally, leveraging digital technologies and innovative platforms can help expand media reach and amplify marginalized voices. 


If A Client Wanted To Target A Specific Audience Like The Younger Audience, How Would You Adjust Your Recommendations And What Type Of Media Can Achieve Brand Awareness? 


To target a younger audience, I would adjust recommendations by leveraging digital and social media platforms that resonate with this demographic. Strategies may include creating engaging multimedia content, partnering with influencers, and utilizing interactive formats such as quizzes and polls. Platforms like Instagram, TikTok, and YouTube are effective for building brand awareness among younger audiences due to their popularity and interactive features. 


How Do You Balance Everything You Do From Personal To Professional To Your Outreach?


Balancing personal and professional commitments, along with outreach activitiesrequires effective time management, delegation, and self-care. I prioritize tasks based on their importance and deadlines, delegate responsibilities to my team, and set boundaries to maintain a healthy work-life balance. Regular self-care practices, such as exercise, meditation, and spending quality time with loved oneshelp me recharge and stay focused.

The Need For A Media Strategist Is Expedient But Not Many Would Agree. How Best Do You Think New Media Strategists Can Position Themselves In The Industry?


New media strategists can position themselves in the industry by continuously upgrading their skills, staying updated on industry trends, and building a strong personal brand. Networking with industry professionals, seeking mentorship, and pursuing relevant certifications can also enhance credibility and visibility. Additionally, demonstrating creativity, adaptability, and a results-oriented approach in client projects can differentiate new media strategists in the competitive landscape. 


Throughout Your Years Of Advocacy, What Factors Do You Believe Individuals, Groups, Or Governments Should Prioritize To Ensure Women Receive Needed Support?


Individuals, groups, and governments should prioritize access to education, economic empowerment, healthcare, and legal protection for women to ensure they receive needed support. Investing in initiatives that promote gender equality, combat gender-based violence, and empower women economically and politically are crucial steps toward creating an inclusive and equitable society. 


Looking Ahead, Where Do You See Esther Ijewere In The Next 10 Years?


In the next 10 years, I envision myself continuing to advocate for women’s rights and empowerment on a global scale. I aim to expand the reach and impact of Women of Rubies, leveraging digital platforms and strategic partnerships to amplify marginalized voices and drive meaningful change. Additionally, I aspire to mentor and empower the next generation of leaders and change-makers, inspiring them to create a more just and equitable world.

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