Starting a business without a clear sense of direction can be challenging and almost impossible. One…
Sales | Marketing
How To Position Your Brand For Exponential Growth
If you could only wear a brand of shoe all your life and choose one smartphone…
UNIQUE VALUE PROPOSITION: DISTINGUISHING BRANDS AND PRODUCTS
(How to find a unique value proposition that suits your brand) If you are looking…
BRANDING: THE HEART OF A BUSINESS
The uniqueness and the attractiveness of the chocolate box start from how beautifully decorated it is.…
LIFESTYLE MARKETING: NEW WAVE OF MARKETING STRATEGY
Remember those days where all a brand needed to do to grab our attention was run…
BRANDING, YOU FIRST
As a startup, you are your brand first before your business. Whichever way it goes or…