As World Tourism Day (WTD) 2024 approaches on September 27, several African countries, including Nigeria and Tanzania, have planned significant events to mark the occasion. In Nigeria, Tourism Minister Lola Ade-John is leading a city walk in Abuja on September 26, followed by a seminar on September 27. The theme this year, “Tourism and Peace,” highlights the potential of tourism to foster global harmony and economic development. The celebration will feature key speeches and discussions aimed at promoting the tourism sector’s positive socio-economic impacts.
In East Africa, Tanzania’s Arusha city will host major celebrations, including an indoor travel and tourism show from September 26 to 27, organized by Rethinking Tourism Africa. The event will also feature a special documentary on Tanzanian tourism by American media personality Michael Ruggiero, aimed at elevating the country’s global tourism profile.
Tourism in Africa has seen significant growth in recent years. According to data from the UN World Tourism Organization (UNWTO), Africa welcomed around 56 million tourists in 2019 before the COVID-19 pandemic impacted global travel. While recovery is ongoing, the continent’s diverse offerings—from safaris and historical sites to cultural experiences—continue to attract international visitors, contributing billions to local economies and supporting millions of jobs.
These World Tourism Day celebrations reflect Africa’s growing recognition of tourism as a key driver of economic development and international engagement, and this year’s events are set to further highlight the role tourism can play in promoting peace and prosperity across the continent.